No one is arguing that content isn't king, and a majority of marketers agree that video content boasts the highest ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI? How do you master video to draw viewers in but also to monetize the medium?
Our experts will share what it takes to connect with your audience via this content powerhouse – from creative considerations to the consumer experience. Plus, you'll learn universal best practices and ways to make the most of emerging formats that you can apply directly to your digital video strategy.
Join our experts Mariel Clark, VP of Digital Video & Editorial at HGTV, and Spike Jones, VP of Strategy at Spredfast as they dive into these topics.
This session will be practical, lively, and chock-full of great stories. Join us!